The Europac Group will be present at the 9th edition of Fruit Attraction, the international fruit and vegetable fair that will take place from 18 to 20 October at IFEMA (Madrid). During the three days of the exhibition, the company will present the different packaging solutions offered to the fruit and vegetable sector based on innovation, design and technology.
- The company will present new designs and formats that cover the industry’s entire value chain, from field to table
- The Europac Group will showcase different formats, including large-format packaging, heavy-duty packaging and packaging trays
- Spain is one of the major exporters of these products and Europac is a supplier of packaging adapted to long logistic routes or routes in humid conditions
All this, with the aim of creating specific and tailor-made packaging that offers solutions to the specific needs of this sector, in accordance with current market trends and the requirements of each client. It should be noted that in this market segment, both the structural characteristics of packaging designed for transport and product protection, as well as the design and high print quality for fruit and vegetable packaging that goes directly to the retail sector's shelves, are very relevant.
Hence, the Europac Group's stand will display different formats, including large-format packaging, heavy-duty packaging and packaging trays, offering solutions that cover the industry’s entire value chain, from field to table.
With an estimated attendance of more than 50,000 people, Fruit Attraction is one of the leading events in the fruit and vegetable sector. According to Barbara Ruiz, Marketing Director of the Europac Group, "it is one of the communication moments of the year for our company, allowing us to reach out to our clients directly and show them how we can become their strategic partners, solving their packaging and freight transport problems around the world".
In this regard, the Europac executive stresses that "Spain is one of the major producers and exporters of fruit and vegetables, a key sector in the national economy, and in this process the Europac Group plays a fundamental role as a supplier of packaging adapted to long logistic routes or routes in humid conditions, which include changes in the type of transport and environmental conditions".